Advertising: Principles and Practice (6th Edition)

Author: William D. Wells, John Burnett, Sandra Moriarty
List Price: $124.00
Our Price: Click to see the latest and low price
ISBN: 0130477222
Publisher: Prentice Hall (29 October, 2002)
Sales Rank: 545,616
Average Customer Rating: 4 out of 5

Customer Reviews

Rating: 4 out of 5
Nice
I got this book within two days, exactly when I needed it. It arrived on time and in good packaging. I would like to thank el felix for sending the book. I am anxious to use it.


Rating: 4 out of 5
easy guide for advertising students.
Every step expains the advertising basic component. It can help you understand the advertising.

Similar Products

Marketing Management With Infotrac
Ogilvy on Advertising
Consumer Behavior: Buying, Having, and Being (5th Edition)
Marketing Research and SPSS 11.0, Fourth Edition
Business Marketing Management: A Strategic View of Industrial and Organizational Markets


Book Index