A Framework for Marketing Management, Second Edition
Author: Philip Kotler
List Price: $100.00
Our Price: Click to see the latest and low price
ISBN: 0131001175
Publisher: Prentice Hall (01 November, 2002)
Sales Rank: 261,385
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
A very good marketing book...
This is a very good book for those that don't have a marketing background. It is relatively short and concise, which made it a quick read. I has most of what is in the larger book (the reference style book), but really does a good job of condensing the material. This is one that I will keep, as it acts like an 800 page reference book, just smaller.
Rating: 5 out of 5
Compact, authoritative guide to marketing management
From the guru of marketing, this concise work covers all the essentials of how to manage marketing planning, strategy and tactics. Informative diagrams and tables clarify key points and guide the reader through important principles. A valuable tool for marketing students--and a worthwhile overview for any marketing exec. Similar Products
Principles of Corporate Finance(R) + Student CD + Corporate Governance Trade Book + Standard & Poor's + Ethics in Finance PowerWeb
Plant and Service Tours in Operations Management (5th Edition)
Corporate Finance
Operations Management for Competitive Advantage with Student-CD
Marketing Plan: A Handbook with Marketing PlanPro
Book Index