Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Author: Glen L. Urban, Steven H. Star
List Price: $115.00
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ISBN: 0138519404
Publisher: Pearson Education POD (18 October, 1990)
Sales Rank: 275,622
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Useful textbooks for marketing intermediates
It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. This book can slove a specific marketing problem in a problem solving manner. Similar Products
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Book Index