Advertising on the Internet, 2nd Edition
Author: Robbin Zeff
List Price: $29.99
Our Price: Click to see the latest and low price
ISBN: 0471344044
Publisher: John Wiley & Sons (02 August, 1999)
Sales Rank: 5,882
Average Customer Rating: 4.61 out of 5
Customer Reviews
Rating: 5 out of 5
The Perfect New Book for Advertisers / Clients
I am very impressed, and I must confess; I have not finished every chapter of this book yet. But, I can truly attest to the usefullness of this book even now (75% read). This book will probably get the kind of attention that Steve Okeefe's great book did ("Publicity on the Internet"), and this is the perfect book to follow it. Now we have a rich source of online advertising information that we can actually use day to day in our Web Related businesses. This is not written in the language of the typical "AD GUYS". It is written for real lay people who want to understand the ways of advertising on the web. Thank You Robin Zeff and your associates !
Rating: 5 out of 5
The best I've seen on this subject.
Granted, there are not a great many books on this subject, but this is definitely the one to read. It gives great insight on the benefits and pitfalls of advertising on this new medium. It does an excellent job of comparing the internet to other advertising options and makes a good case for which traditional advertising concepts apply here, and which do not. I am an advertising and media buyer working exclusively with interactive appliances and I found this book immensely informative. Read it.
Rating: 5 out of 5
Advertising on the internet deserves credibility
All advertising professionals working in agencies, media and clients should read this extraordinary book and understand what can be really done with this new media, instead of selling myths that are in part responsible for the downfall of many dot.coms and the global fall in confidence from investors. Similar Products
Principles of Internet Marketing
E-Marketing, Third Edition
Book Index