A Piece of the Action : How the Middle Class Joined the Money Class
Author: Joseph Nocera
List Price: $21.95
Our Price: Click to see the latest and low price
ISBN: 0684804352
Publisher: Touchstone Books (29 November, 1995)
Sales Rank: 87,794
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 3 out of 5
Great book for finance buffs!
A great book about "how the middle class became the money class." Talks about great pioneers like Merrill Lynch, Bank of America, Charles Schwab, Fidelity, Visa, and many others. If you are finance buff or want to learn more -- read this book.Particularly interesting is the stories of people like Charlie Merrill and Dee Hock -- real pioneers in modern consumer finance.
Rating: 5 out of 5
Exciting story, about your attitude toward $
What a thriller! Nocera describes the way Am. attitudes toward debt, investment, savings, and inflation have been transformed since 1958 (the day 60,000 credit cards got mail-dropped in Fresno). Every chapter revealed another fascinating aspect of our changing relationship to $: Credit cards, money market funds, the discount brokerage boom and Charles Schwab's relationship to that force, the superstart fund managers and the personal stories of Peter Lynch and Fidelity, as well as the second wave of credit card design, which focused on poaching upon those most prone to run up debt. This book can give you a deeper understanding of your own attitudes toward finance, while also offering many insights into America's ambivalent relationship toward the dollar and debt.
Rating: 5 out of 5
Greatest Book Written on the History of Personal Finance
I reviewed this book for the Lexington Herald Leader when it was first published and have purchased over 200 copies for friends, clients and employees over the years. If you don't just want to understand personal finance but understand American socialogy in general, this is the book to read. Don McNay don@mcnay.com
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