Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services
Author: Frank R., Jr. Bacon, Thomas W., Jr. Butler
List Price: $30.00
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ISBN: 0684839903
Publisher: Free Press (February, 1998)
Sales Rank: 36,653
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
A practical set of rules for a new project manager
This is a book that I wish I had 10 years ago when I was starting out managing major business development projects - the checklist model is sound and works to cut away risks.It has an engineering bias but can be refocused to business development - but this requires some existing experience of project management to secure the maximum benefit.
If there is a negative, the book is a little thin - both in size and in business examples.
It is worth a place in a serious project manager type of business role.
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Book Index