In addition, personally i think, this book is not only should be given by employer to employee, employer himself also should learn the lesson. I.e. One of the reason that Rowan can successfully deliver the message is because, His "employer", after given the objective, They fully delegate the task to Rowan, They did not care for the detail, They did not pretend to be smart to teach Roman on how to do it, They did not interfere, They trust Rowan, and give Rowan all the neccessary authority to make decision. Just imagine if all the important decision that Rowan make have to get approval first then only can respond. Do you think The Message can be successafully delivered?
I hope Employer also have to bear this in mind before blaming your employee for not that responsible and self-motivate as Rowan. Think first. Think do you really trust your staff, Think do they have all the neccessary authotiry to make decison, think that did you did your job good enough as a employer...?
Furthermore, ensure the Objective that you give is meaningful to your employee, let your employee have that kind of feeling of important. Sure when Rowan recieve the task, in his mind he would say this :" WOW, this seem chanllenging, this task is important, i must accomplish it otherwise we would lose the battle. And they are giving this such a important task to me, they trust me, I must do it RIGHT!"
Right?
Finally, Don't forget Positive feedback or recognising that President give to Rowan. Remember, People will only doing things for two main simplified reason, i.e. pain and pleasure. This also a part which should we learn. Off cause i doesn't mean Rowan doing all this just for his own pleasure, but at least it's a part of it.
Using the true story of a messenger in the Spanish-American War as an example, Hubbard teaches this lesson: when a superior asks you to do something -- no matter how difficult or crazy or impossible it may sound -- just go get it done. Don't say anything; don't make any funny faces; don't look to others for help -- just go and do it.
In a society where authority is too often degraded, Hubbard's old-fashioned-radio-editorial-style essay reminds us that conformity can be good. I would qualify this by saying that any conformity should be conscientious conformity (you must not do something that goes against ethical principles).
To anyone really considering buying this really, really short, really, really over-priced book: you can find it online for really, really free.