Advertising Cultures
Author: Timothy Dewaal Malefyt, Brian Moeran
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ISBN: 1859736785
Publisher: Berg Pub Ltd (July, 2003)
Sales Rank: 1,016,283
Average Customer Rating: 5 out of 5
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Scholarly Insights About Advertising World
This book is to the meaning production world of advertising what Howard Becker's book "Art Worlds" was to the world of art production. The articles in the collection are fascinating thick descriptions of the processes, negotiations, intentionalities and symbolic actions of ad agencies versus client companies versus end consumers as new marketing programs are produced and evolved in the US and around the world. Similar Products
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