Applied Strategic Planning: How to Develop a Plan That Really Works
Author: Leonard Goodstein, Timothy Nolan, J. William Pfeiffer, J. William Pfeifer
List Price: $24.95
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ISBN: 0070240205
Publisher: McGraw-Hill Trade (01 June, 1993)
Sales Rank: 14,987
Average Customer Rating: 4.8 out of 5
Customer Reviews
Rating: 5 out of 5
Very good, plus...
This is a very good book. In addition to this, I recommend "Strategic Organizational Change" by Michael Beitler.
Rating: 4 out of 5
A sea of knowledge, one centimeter deep
This book widely specifies WHAT to do in strategic planning but it hardly explains HOW to do it. What I expect when reading this kind of topics is not the concept but rather the application procedures and practical techniques for implementing those concepts in an effective and innovative way. In consequence, I found this book repetitive and non productive for planning specialists. However it may serve a lot to beginners and students.
Rating: 5 out of 5
Very useful and comprehensive book
I loved the organization of this book. It's like you are the CEO and are really organizing a new business from the scratch. The author uses a structured approach of applying strategic planning that makes a complex subject like this extremely simple to understand. Similar Products
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Book Index