Asian Branding: A Great Way to Fly

Author: Ian Batey
List Price: $43.50
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ISBN: 0130664669
Publisher: Pearson Education Asia Pte., Ltd. (November, 2001)
Sales Rank: 741,429
Average Customer Rating: 3.5 out of 5

Customer Reviews

Rating: 2 out of 5
Just okay
Quite confusing. The content isn't step by step. Have many examples but not clear stories.

Rating: 5 out of 5
Marvelous book on Asian Brands!
Ian Batey is an established adman in Asia and is often known as the man behind the Singapore Girl. If you want to know what it takes to build global brands, this is a must-have book for you! I would say the most successful feature of this book is the inclusion of Mr. Batey's predictions of how a diverse range of Asian products and commodities can become global brand power in year 2020.

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