Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region
Author: George S. Yip
List Price: $38.00
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ISBN: 0201339781
Publisher: Perseus Publishing (April, 1998)
Sales Rank: 235,327
Average Customer Rating: 3.25 out of 5
Customer Reviews
Rating: 1 out of 5
No longer topical or relevant
The Asian crisis has changed much and this book does not address issues or circumstances that concern managers or researchers today.
Rating: 2 out of 5
dated (when it was written)...
This is at best a choppy book, written by various people on their perceptions of Asian business. I think it does little to explain how Asian businesses actually operate -- some it is PR, some of it hype and some just regurgitation from mewspapers, etc. These are some of the same types of people so picked on by the IMF now for failing to inform them how business actually functioned in Asia! The most telling evidence - although written just prior to the onslaught of the Asian crisis, none of the "experts" foresaw it or its effects on competitive business operations in Asia. It is even less useful now. Marginal at best.
Rating: 5 out of 5
Filled with information and insight.
Offers an evaluation of 14 Asian countries in terms of each one's potential role in the global strategies of multinational companies, from both a market and production or supply vantage point. The author examines the extent that strategy must be adapted to each nation and how each is strategically used by companies. It also provides a framework for developing regional and country strategies. Filled with information and insight. Reviewed by Gerry Stern, founder, Stern & Associates and HRconsultant.com InfoCenter.
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