Artful Persuasion: How to Command Attention, Change Minds, and Influence People

Customer Reviews

How Persuasion Works (eg four patterns of influence) Thoughtful Persuasion (eg how to build trust and sell your expertise, how to give words added impact)

Mindless Influence (eg the seven "persuasion triggers" of automatic influence)

Persuasion at Its Best (ie Roosevelt and Churchill)

One of Mills's most effective devices is the checklist. Throughout the book, it enables him to summarize key points in appropriate clusters. This is especially helpful for future reference, after the book has been read and functions as a reference source.

This book will be invaluable to you if you want to strengthen your ability to "command attention, change minds, and influence people." It will also be invaluable to you when interacting with others who have also read Mills's book and are applying what the learned.

Even for those who don't often need to sell to or negotiate with others, there's lots to learn about how others try to persuade YOU.

Each chapter concludes with a handy bullet list of key lessons. Mills draws upon a rich and eclectic trove of witty, sometimes salty, real-world examples from business, politics, history, and elsewhere. To his credit, he reminds the reader throughout about the unethical uses of persuasion; there's a handy section on how people and organizations (like the media) mislead through graphics.

This is a book that will be on my desk, within reach - as long as I have clients. (And a husband. And a family. And neighbors. You get the point.)

Since rating scales are relative, and I'm not familiar with all the leading books on the subject, I can't rightly give the book 5 stars. So consider my 4 stars an absolute rating of "terrific."

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