Big Business Marketing For Small Business Budgets
Author: Jeanette Maw McMurtry
List Price: $19.95
Our Price: Click to see the latest and low price
ISBN: 0071405976
Publisher: McGraw-Hill Trade (26 March, 2003)
Sales Rank: 460,974
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Great for all types of small business!
Running a private music studio can be challenging, especially when it comes to the business end of things. Even though I have no employees, I found Ms. McMurtry's book immensely helpful. I especially appreciated the tips on identifying and connecting with my best customer. Learning how to write a marketing plan to support what I wanted from my business enabled me to keep my focus. The book helped me attract the type of students that best fit my needs while running my studio as an efficient, profit generating entity. I highly recommend it to sole practitioners, like myself.
Rating: 5 out of 5
Practical Advice with Immediate Value
While most books tell you what needs to be done, this one gives specific detail on *HOW* to do it. Within 10 minutes of cracking open this book I found several tools that will help my company determine the value of various customer segments - something we've never on gut feel rather than actual customer data. The author also provides multiple checklists to help with taking a company's key management through processes to identify where marketing programs need improvement. Like many companies, we're undergoing a significant change in our business strategy due to geopolitical change and her tools will undoubtedly help us manage the change more wisely.
Rating: 5 out of 5
GREAT MARKETING PERSPECTIVE
This book offers both the beginning and experienced marketing professional with a good overview of basic and advanced marketing concepts. Good examples and case studies. McMurtry's passion for lifetime marketing is contagious and should excite and inspire business owners. Highly recommended. Similar Products
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Book Index