Basic Marketing Student Pkg #1 (Text, Student CD-ROM, PowerWeb, Apps '02-03)
Author: William Perreault, E. Jerome McCarthy, Jr. Perreault, Jr., William Perreault
List Price: $132.80
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ISBN: 0072560932
Publisher: McGraw-Hill/Irwin (23 July, 2002)
Sales Rank: 443,401
Average Customer Rating: 3.2 out of 5
Customer Reviews
Rating: 4 out of 5
Good marketing book
This book was very easy to follow.
Rating: 2 out of 5
Horrible to read
This book is horrid to read, the chapters drag on and there simply too much information crammed into one chapter. Its hard to differentiate the points in the chapters, and many of the important points are not emphasized.
Rating: 3 out of 5
well duh
You know this book could have been nothing more than a glossary of definitions, a few summarys and outlines of the 4 this or 8 thats and it would have been much more interesting. The material in here is so basic and simple that I do the reading and don't feel that I have actually learned anything that wasn't fairly obvious to begin with. The examples are relevent if you happen to be a really slow learner and need 3 page explainations of 2 sentence definitions. Similar Products
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