BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)

Author: Randall G. Chapman
List Price: $84.00
Our Price: Click to see the latest and low price
ISBN: 0135974518
Publisher: Prentice Hall (20 August, 1996)
Sales Rank: 263,325
Average Customer Rating: 3 out of 5

Customer Reviews

Rating: 5 out of 5
Brandmaps helps managers develop critical skills
Through Brandmaps, Randy Chapman has bolstered his reputation as the preeminnent authority on DOS-Based Marketing Simulations. Only the most skilled marketing manager can negotiate the complexities of Brandmaps without Chapman's expert advice.

Rating: 1 out of 5
Little support for an intricate simulation game.
The Brandmaps simulation is an outstanding learning tool. The complex nature of this game requires a tremendous amount of time and effort to be an effective competitor. This book provides only a base of general information for the game user. It is sometimes difficult to follow and does not adequately cover advanced senarios. Knowledge of strategic planning, corporate strategy, and brand management are definitely a plus before entering into a game.

A moderately good textbook at best.

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