Beatrice: From Buildup Through Breakup

Author: Neil R. Gazel, William G. Karnes
List Price: $29.95
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ISBN: 0252017293
Publisher: Univ of Illinois Pr (Trd) (June, 1990)
Sales Rank: 728,739
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Wonderful
I found this book to be an excellent read. It was very informative and provided excellent insight into the "Beatrice way". Sad story, Corporate greed destroying a model corporate citizen.

Worth its weight in gold.

Rating: 5 out of 5
Hungry for more...
This is an amazingly insightful recounting of the building of one of the finest companies in the US, and it's ultimate demise through greed. Gazel mixes depth and eaxcting factual information in a style that is incomparable. A must for any business student or historian.

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