Being the Shopper: Understanding the Buyer's Choice
Author: Phil Lempert
List Price: $27.95
Our Price: Click to see the latest and low price
ISBN: 0471151351
Publisher: John Wiley & Sons (15 May, 2002)
Sales Rank: 188,974
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Its about time!
Finally a book that is easy and fun to read that marketers and consumers can learn from. I tried to read Why We buy - lots of great info - but couldn't get through it. Lempert's book is timely, chock full of facts and has already made me a better marketer [and shopper]. I've heard him interviewed before on radio and this is one smart guy who should be listened to.
Rating: 5 out of 5
This is a great book
I've been in the retail business my entire life and even I learned things from Lempert. I heard him speak at a retail conference in Toronto about 5 years ago and he was fantastic. If you are in retail you must read this book - take it from me [one of those old timers "who knows it all"] you will learn from Lempert and have fun while you are doing so.
Rating: 5 out of 5
Anyone who markets needs this book!
I have seen Lempert's reports on the Today Show for years and always enjoyed them - but WOW! I had no idea just how intuitive he is. This is a marketer's dream book. I for one [working as a brand manager for a major CPG] will use this as my bible and it has forced me into the stores and given me the tools on how to listen to a consumer instead of listening to my own predisposed [and antiquated] ideas. Similar Products
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