Branded: The Buying and Selling of Teenagers
Author: Alissa Quart
List Price: $25.00
Our Price: Click to see the latest and low price
ISBN: 0738206644
Publisher: Perseus Publishing (07 January, 2003)
Sales Rank: 24,788
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 5 out of 5
In the words Mickey-D s- "I'm Lovin It!"
What I'm lovin'is books like this. The message that consumerism is attacking the younglings of this country and turning them into faux-yuppies who end up broke or depressed couldn't be more true. Ms. Quart gives a much needed "shout-out" to all the nerds out there who's skin is tough enough to resist the marketing machines that permeate the all important kingdom of youth. This woman is one smart cookie and is able to give us delightful jaunt into part of our culture that many of us try to avoid. Some people will drive past a dead cat lying in the road and think, "Hey, it wasn't me that hit that dead cat..."
Alissa Quart tells us,"Hey THERE IS A DEAD CAT IN THE ROAD! SOMEBODY DO SOMETHING!"
Great book.
Rating: 5 out of 5
Seduction of the Innocent
In accessible, often witty prose, Quart shows the corrupting effect that the conscienceless pursuit of profit by corporate marketers has on everything from young girls' body images or young boys'understandings of what it means to be masculine, to the complaisant administrations of public schools. "Seduction of the innocent" is not too strong a term to apply to the corporate behavior that Quart describes; though happily she also focuses on the ways in which many young people have begun to resist being "branded." As an account of the impact of corporatism on daily lives, this book belongs on the shelf next to Naomi Klein's No Logo. It will only not appeal to those who make a living exploiting young people; most others will find it a revelation.
Rating: 1 out of 5
Poor little Alissa, tell us how your really feel!!
I have worked in the marketing world for many years, and specialize in marketing to the youth culture. I have a hard time reading a book that was written purely upon opinion (there is an entire chapter dedicated to "Media" and the author ends up discussing her favorite and least favorite moves of the 80's??). Let take a moment and asks this generation what it thinks about companies marketing to them. I have a feeling you will find that most appreciate that fact that their thoughts and creative ideas really matter. It appears this author has been hurt in the past by people who were more popular than her, and this is her way of lashing out (woe is me, woe is me, I won't give into being branded, seems to be her only point) Might I remind the author that if it was not for large companies taking the time to listen to Teens and Tweens our economy and country would be in a far different place?
Overall the book is shallow, and a waste of time, I would recommend not wasting your money.
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