Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity
Author: Bernd H. Schmitt, Laura Brown
List Price: $28.00
Our Price: Click to see the latest and low price
ISBN: 0743202600
Publisher: Free Press (August, 2001)
Sales Rank: 188,010
Average Customer Rating: 4.17 out of 5
Customer Reviews
Rating: 2 out of 5
Clever stories but no handbook
The book benefits from amusing anecdotes but is very light on actual help for putting in place a workable framework for managing business innovation.
Rating: 4 out of 5
Wake-Up Call for Traditional Marketing Literature
Finally somebody tearing down the "dusty" rules and old-fashioned formats of how to write a marketing book. This book is not only creative, well thought-out, and informative it is especially fun to read.
An absolute must-read!
Rating: 5 out of 5
Build Your Own Garage
Another brilliant book fom Bernd Schmitt (the man behind "Experiential Marketing"). Very creative, great ideas about managing and adding creativity to yr organization. I loved the website too --buildyourowngarage.com. Very creative, hand-drawn design! Similar Products
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Book Index