Brand Driven: The Route to Integrated Branding Through Great Leadership
Author: F. Joseph Lepla, Lynn M. Parker, Susan V. Davis
List Price: $39.95
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ISBN: 0749437979
Publisher: Kogan Page Ltd (01 April, 2003)
Sales Rank: 89,067
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Points to what you need to know
I recommend this book to anyone who is implementing a new brand strategy, or problem-solving the strategy they now have. It reminded me of what is behind successful branding efforts: a leader who makes the brand come alive. It is something I thought I knew, but didn't really "get" until I read the book. It is written in a clear, intelligent voice - not too cutesy, and very straightforward. There are a number examples of why branding did or did not work for specific companies, and how leadership impacted their success or failure. I found it extremely helpful, as it broadened my thoughts about how to use branding to its fullest extent in my own firm. Similar Products
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