Such as,
* Whatever you're selling is it good enough to put your name on the bottom?
* Salesman gotta remind that he is still there, with mail. He went on to explain about his mailing system.
* The greatest advertising in the world is the word of mouth. Take a great care of your customers.
* Make it stick when you close the sale: Ask her why she bought it from you instead of from other dealers/sellers she visited. This will let her tell you all the good stuff about you, and the bad stuff about other dealers.
He also mentioned that you must feel good about yourself, you must be prepared emotionally. becasue they will react to your face. So you must believe, your face will show you if you believe or not. well thats how the books goes.
CASE AGAINST:
He doesn't present a lot of information, its short. Maybe his books would sell better if he offered more information.
----> "Solution Selling" would be a much better book to read
Very Dumb Title...