Business @ the Speed of Thought: Succeeding in the Digital Economy

Author: Bill Gates
List Price: $16.95
Our Price: Click to see the latest and low price
ISBN: 0446675962
Publisher: Warner Books (15 May, 2000)
Sales Rank: 17,444
Average Customer Rating: 4.14 out of 5

Customer Reviews

Rating: 3 out of 5
Worth reading!
As IT professional I found little surprises in this book about technology and the author visions how it will further influence (change) our daily lives.

Why? Because the issue Mr. Gates is writing about with such passion is really an old story nowadays. Let me explain. We have an "old" IT infrastructure in some places that is not good enough to support companies in a new economy, fortunately most of the corporate world also possess "new" PC and PC based devices connected to the Internet that are (according to Mr. Gates) fully capable and optimal way of supporting business in the 21st century. Hmm...I know at least couple of people that will strongly disagree with that (Larry and Scott where are you :-). The result is that corporate management is desperately looking for clues how to make the best use of this "new" technology to succeed in a new economy.

This book will help you get most of the answers, but (as usually) don't buy everything you read!

Don't get me wrong, I'm not negative about the book, in fact I learned a lot from Mr. Gates as businessperson. With his enthusiastic writing style, he kept me constantly rethinking from chapter to chapter about existing solutions in my company from business perspective and NOT from IT as usually!

Another good reason to read this book are real world examples from different companies, including Microsoft Corporation itself, on how you can gain business advantage with proper use of digital tools.

Last but not least, if you think that you know Mr. Gates and his company well then think again or better yet, read this book!


Rating: 3 out of 5
Insightful
We found the concepts in Gates & Hemingway (2000) "Business at the Speed of Thought: Succeeding in the Digital Economy" interesting and helpful for business planning and development. Creating a "digital nervous system" seems a lofty ideal and a little too technical and impersonal though.

We would have liked to see more business examples outside of the Microsoft examples they cited.

What we also liked about this book is that it offers a brief glimpse into the mind and thinking of one of the most successful businessman in history. For anyone interested in business/leadership biography, this is a worthwhile read.


Rating: 5 out of 5
Digital Nervous System
The digital nervous system is built using PC technologies, low cost software, and internet protocols. Specialized companies give choice in terms of chips, system software, business applications, networking, and service. COM/.Net Object technology allows the developer to use the component without having to know the inner workings, extends usefuliness through reusability, and communicates across different networks as three tiered architecture. For example, Merill Lynch presents fifty separate applications as one single interface on the desktop.

Middleware serves the purpose too make different applications and systems integrate together. Middleware has the potential to keep all data consistent between different systems. Leaps in PC performance have eliminated the need to deploy incompabile middleware applications. High end PC hardware is compability and the software is a 100 percent compabile. The homogeneous platform is the reason PCs are being accepted as servers. ERP companies are moving to PC technology realizing support for more internet user pools at lower costs. The internet protocol allows software running on PC servers to provide information analysis and business transactions.

Out of the box software provides easy to customize applications to meet business needs. Using a three tiered architecture combined with customized software makes customization more possible. Companies of all sizes have PC technology. Microsoft next generation of 64 bit operating system will give Microsoft a larger stake of Unix servers. Microsoft NT has already scaled by Unisys as a Mainframe power equivalent operating system. Microsoft and telecom technology will allow voice and data networks to pass information over fiber lines and be internet based.

Savings on infrastructure are significant. Listed companies realizing savings were: McDonalds - predicted savings of 18 percent, Dayton Hudson ($100 million and save at least that amount in operation savings), Lockheed and Martin Marietta (cut IT spending by $700 million over five years - realized in two years),

Horizonally integrated computer industry based on PC technology attracts more software development. Software developer build software components reducing the cost of business and providing a rich layer of functionality. Windows standardize operating system insulates the developer from the variablity of the hardware. Selecting PC technology safe quards your software investment and retains hardware preference.

In summary, cheap harddrives, massive amounts of memory, faster processors have reduced the cost of PC technology. Rich internet applications can be streamed to browser or client applications using internet protocols. More cities will invest in fiber optic infrastructure bring media, voice, and video to businesses and homes. Combining these two factors: cheap PC technology and standardize Internet Protocols will allow software developers to provide rich business functionality and result in "Free capitalism". We are just beginning to discover what the computer can do for us. There will be many more billionaries in the next generation.

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