Business as War : Battling for Competitive Advantage
Author: Kenneth Allard
List Price: $24.95
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ISBN: 0471468541
Publisher: John Wiley & Sons (26 December, 2003)
Sales Rank: 21,341
Average Customer Rating: 4.86 out of 5
Customer Reviews
Rating: 5 out of 5
If you want prosperity, prepare for paucity...
I was a student of Col. Allard at Gerogetown University. In his class, Technology and National Security, one of his most important lessons was the continuing way in which the offense is guaranteed to adapt to whatever defense you can mount. And vice versa... In his new book, Col. Allard takes such lessons, accumulated by milennia of warfare, and applies them to the modern business world. I recommend this book for anyone truly interested in implementing effective leadership and strategy in their organization.
Rating: 5 out of 5
A Badly Neglected Subject
Given the large number of business books it's surprising that so few have drawn out the similarities between business and war. Col. Allard's Business As War does an especially good job of making the comparison, and of noting the differences. It will be important for business readers especially because it focuses on the essential constants of war and business.Paul Bracken
Professor of Management
Yale School of Management
Rating: 5 out of 5
Great to read. Great ideas
It is so very refreshing to read a book that takes a critical look not only at business practices, but at business schools and business literature as well. Allard's basic thesis is that
character and systems matter. He rightly criticizes business schools for failing to instill values and ethics into its graduates. He also criticizes business books for easy, flashy solutions to what are really complex problems. Integrated systems, strategy, intelligence and ethical and moral leadership are what matters in Allard's universe. It is also a very well written (and entertaining) book. Read it if you are in business. Read it if you just want to understand how business should operate. Similar Products
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