Conquering Uncertainty: Understanding Corporate Cycles and Positioning Your Company to Survive the Changing Environment (Businessweek Books)
Author: Theodore Modis
List Price: $19.95
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ISBN: 0070434050
Publisher: McGraw-Hill Professional (13 April, 1998)
Sales Rank: 172,072
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 5 out of 5
Highly Recommended!
Theodore Modis, a renowned strategist and futurist, analyzes the evolution of products, businesses, industries and economies using the seasons - winter, spring, summer and fall - as metaphors for natural cycles. In this innovative, intriguing examination, he thoroughly explains how to make business decisions and plans based on natural cycles. This semi-academic book is not at all dry, but by no means lightweight. We [...] highly recommend this timely book to business owners, managers and leaders.
Rating: 4 out of 5
Great for Students Preparing to Enter Corporate America
Author Theodore Modis feels that the best way to Conquer Uncertainty is by focusing on the evolution of competition and business seasons over time. He offers practical advice, and the do's and don'ts in response to these seasonal changes. His aim is to shed new light on business problems, by looking at the "big picture" of a company and also evaluating a company's life cycle by defining which stage of the "S-Curve" the company is in.I definitely recommend this book as a requirement/supplement to business economics and management courses. It is very important for students, especially those who are preparing to graduate and enter the corporate world to understand how business cycles operate. This book gives great examples from economists perspective, as well as a manager's point of view. I think that economic and management majors can significantly benefit from a book of this nature. It is imperative for students to grasp the concepts that Modis attempts to display, before entering the work force, so that they will not be blinded to how society and the economy operates.
Rating: 3 out of 5
Engineering background may help in reading this book
This book is very technical for the average person However, it gives insight about how to predict the future, at least a tool to do it. Forecasting is never be precise and always rough. So, in that respect, this book is OK
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