Companies Are People, Too : Discover, Develop, and Grow Your Organization's True Personality 

Customer Reviews

Most of us think of organizations as "things," not people, but organizations are comprised of people who build its culture, the shared beliefs, values, and norms that define its purpose and operating style. In addition, most of us think of "self-awareness" as applying to individuals; we don't think of organizations as becoming self-aware, but Fekete explains that organizations need to do precisely that if they plan to be successful and fulfill their mission.

The book uses the 16 types identified by the Myers-Briggs Type Indicator to help an organization build awareness of its unique personality. This is an excellent choice because many people in organizations are familiar with the MBTI and regard it as an effective tool. I happen to like the MBTI, and have used it in executive coaching and team building, but Fekete has taken the approach far beyond these applications by showing how an organization can use what it learns about its personality to shape all facets of its operation, from strategic planning to building brand identity. I especially like the suggestions given for how an organization can leverage its strengths, and identify and overcome its weaknesses. This extremely well written and timely book is must reading for leaders, and for consultants and others working with organizations to build their future.

Companies are People, Too (CAP2) is an amazing "Finger on the Pulse" that any organization MUST undertake in order to Thrive.

CAP2 - both as in inward looking excercise (introspection) and an forward /upward looking (growth, long term plans) excercise that companies with an eye on the bottom line, value add to customers and shareholders must undertake.

CAP2 is not the usual "run of the mill" I've been there, seen it, did it and here is my account kinda book that seemingly fills up the cases of most bookstores. CAP2 is a factual documentary - almost a Bible for Managers / Owners / Aspiring Entrepreneurs and just about anyone who wants his or her or their business to thrive. CAP2 is the bottom line of Management Truth Seekers and I believe it should be included as a mandatory part of good management school curriculum.

CAP2 comes cheap for the richness that it contains within. CAP2 is the harvest of a great deal of thought, observation, uncanny instinct and utlimately Divine Wisdom.

CAP2 is for those that are born to suceed, who will themselves to suceed.

CAP2 is and will be a hall mark book, a once in a lifetime effort. Sandra Fekete needs to be honored, congratulated and thanked for such a wonderful and timely contribution for people who strive to make better organizations.

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