Contemporary Strategy Analysis: Concepts, Techniques, Applications
Author: Robert M. Grant
List Price: $66.95
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ISBN: 0631231366
Publisher: Blackwell Publishers (January, 2002)
Sales Rank: 44,013
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 5 out of 5
Great Business Tool
I got this book as part of my MBA studies in the UK. The whole course on Strategy leverages this book as a reader throughout and it is truly a wonderful collection tools, techniques and models for the student and business manager alike.A must have for people involved in defining and setting strategy
Rating: 5 out of 5
A great road map for strategic thinking
Great book by someone who is serious about the subject! No "The Art of Strategy according to Lord Nelson" or the like. After reading the book, the reader will be able to think about strategy and judge strategic thinking as applied to real cases. But, better still, it will make the reader curious about strategy and willing to look further into some of the many good references given in the book.
Rating: 4 out of 5
too much focus on old cases and manufacturing.
Book can do better and be more relevant if it uses more recent examples of companies that have succeeded especially in the IT world.good read !
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Book Index