Competitive Intelligence : How to Gather, Analyze, and Use Information to Move Your Business to the Top
Author: Larry Kahaner
List Price: $14.00
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ISBN: 0684844044
Publisher: Touchstone Books (11 February, 1998)
Sales Rank: 44,408
Average Customer Rating: 4.31 out of 5
Customer Reviews
Rating: 2 out of 5
If you want to know more about CI - buy other books!
If this is the FIRST book you read on Competitive Intelligence - it is not that bad; It covers much ground at a fast pace. However, if you have read any of the other books out on CI (Fuld's CI Blue Monster, or even Michael Porter's On Competition) this book is rehashed material that is too elementary to gain any sort of knowledge to furtherer your CI knowledge base. I commend the authors for a good start - but was hoping for much more detail.
Rating: 5 out of 5
This book delivers the goods!
Kahaner's book is the definitive guide to Competitive Intelligence. It explains how to do, why you should do it and what happens if you don't. Companies large and small can benefit from its lessons. Don't read it at your peril.
Rating: 3 out of 5
Good--but dated
Great read, and a very easy read. This book is more of an introduction to the philosophy of Competitive Intelligence than anything else. It provides a good conceptual overview.
The chief failing of the book is that the world has changed since it was written five years ago. It'd be interesting to see how an updated book would justify CI in a "down" economy, and how its importance has changed with the bursting of the dotcom bubble.
It's still a worthwhile read, but I would rather see a book that has been updated to current world and economic conditions.
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Book Index