Clients and Designers: Dialogues With Ceos and Managers Who Have Been Responsible for Some of the Decade's Most Successful Design and Marketing Comm

Author: Ellen M. Shapiro
List Price: $35.00
Our Price: Click to see the latest and low price
ISBN: 0823006395
Publisher: Watson-Guptill Pubns (October, 1989)
Sales Rank: 827,651
Average Customer Rating: 4 out of 5

Customer Reviews

Rating: 5 out of 5
What you need to know to serve your clients
This was an incredible eye opener for me to see how one can properly serve a client. While it is written from a perspective of graphic designers and their relationships with clients, it is equally applicable to client relationships in other fields as well.

Rating: 3 out of 5
Interesting book about client/designer relationships
As someone interested in design, but completely void of talent, this book was interesting to read, and it provided me with some insight on how companies use design to shape their appearance. It made some good observations. I doubt it's worth the US $35,- quoted on the cover, but I got it second hand for US $5,- , so I'm not complaining. As I'm interested in computers, the interview with the person responsible for design at IBM was very interesting.

Concluding; I don't know if this is useful for graphic designers or their clients. I'll keep it around for occasional browsing. But realize I'm just interested in design, no pro at all.

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