Communicating Globally: An Integrated Marketing Approach
Author: Don E. Schultz, Philip J. Kitchen
List Price: $39.95
Our Price: Click to see the latest and low price
ISBN: 0844225223
Publisher: McGraw-Hill/Contemporary Books (15 April, 2000)
Sales Rank: 140,841
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Communicating Globally: An Integrated Marketing Approach
Communication is one of the keys to success in a global environment. By taking an integrated approach to conduct marketing or communication is a very effective way to win the battle (no matter what kind of industry you are). It's worth to read this book. Similar Products
Global Marketing and Advertising : Understanding Cultural Paradoxes
Global Marketing Management (7th Edition)
The New Marketing Paradigm: Integrated Marketing Communications
Integrated Marketing Communications
Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Book Index