The book is broken down into three "acts" which recount the years of Jack Welch - when and how he was made the CEO with GE, the early years of layoffs, the early resistance to his ideas, reorganization of GE, the need for globalization, and eventual acceptance of his ideas as he empowered GE's employees. Welch's ideas of empowering the employee encompassed such things as "boundarylessness", strong values, leadership, simplicity, and productivity. As the book progresses, the reader is provided with the real world GE examples that qualified Jack's ideas and their results. Nor does the book hold back from describing Jack's missteps and describes the lessons learned.
Overall the book was a good read. The examples read as stories that both entertain and educate. Welch's ideas, as presented in Control Your Destiny, are probably now considered common sense business practices. The ideas seem simple today, yet were revolutionary for that time as you'll read.
The end of the book provides a manual that can be used to carry out a similar revolution with your business and employees. I didn't really work my way through it - it seemed more appropriate for larger organizations.
Noel M.Tichy and Stratford Sherman write, "The old way, exemplified by Henry Ford's production line, calls for top managers to analyze the work that needs to be done, then devise rules even an idiot can follow. Managers, divorced from the actual work, become bureaucrats, while their frustrated subordinates tighten the bolts...The new way-GE's way-breaks the intellectual framework that defines the limits of traditional management...Instead of seeking better ways to control workers, Welch says he aims to liberate them. As he explains, that goal is based on self-interest: The old organization was built on control, but the world has changed. The world is moving at such a pace that control has become a limitation. It slows you down. You've got to balance freedom with some control, but you've got to have more freedom than you ever dreamed of" (pp.19-20).
At this point, after outlining basic characteristics of old and new ways, Noel M.Tichy describes the difference between them in terms of sports:
1. Old Way-Machine Age: Hierarchical, control-focused, and bureaucratic. He notes, "The old GE resembled a football team: Each player had carefully prescribed roles, yielding a carefully orchestrated pattern. The coach called all the plays. Even the strategic-planning guidebook that governed GE policy were like the playbooks in football."
2. New Way-Information Age: Networks, flexibility, knowledge, and creation. He notes, "The New Way GE is like hockey; roles are blurred, play flows uncontrollably from one side of the rink to the other, there are no timeouts, players adjust to new situations almost every moment and think for themselves while looking out for the team as a whole."
In this context, throughout the book, Tichy and Sherman show GE's process of corporate transformation as three-act drama.
I highly recommend this business classic to all revolutionaries of the new century.