Corporate Strategy: A Resource Based Approach
Author: David J. Collis, Cynthia A. Montgomery
List Price: $49.95
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ISBN: 0072895438
Publisher: McGraw-Hill/Irwin (01 October, 1997)
Sales Rank: 89,332
Average Customer Rating: 3.75 out of 5
Customer Reviews
Rating: 3 out of 5
Could have been better written
This text is a brief overview of Corporate Strategy--more useful to someone who already knows the subject and needs a book to brush up on the material and "pull it all together." Concepts are not elaborated very well, forcing you to read passages twice. I also felt that sentences weren't structured in a very readable manner.
Rating: 4 out of 5
Corporate Strategy: A Resource Based Approach
A helpfull book for understanding the basic approach of corporate level atrategy and comprehensive undeerstanding about resource based approach in strategic management. Although the analysis doesn't covered enough a competitive environment in emerging market such as Indonesia (I am an Indonesians), this book still represent an approach to the wildest world of competition, especially to the poeple who always deal with a decision in corporate level strategy.
Rating: 3 out of 5
good for elementary level
This text book is a very good guide for undergraduate level student for corporate strategy. However, it does not provide fruitful thought for doctoral student, like me. Similar Products
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