CRM Automation
Author: Barton J. Goldenberg
List Price: $39.99
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ISBN: 013008851X
Publisher: Prentice Hall PTR (01 February, 2002)
Sales Rank: 130,610
Average Customer Rating: 4.62 out of 5
Customer Reviews
Rating: 2 out of 5
Some chapters were good, some were bad, all in all just okay
I got this book as a free gift for attending a CRM conference. Some of the author's points are valid--the book was probably written before a lot of this material became obvious. (One of these days, I'm going to find a book that says "People issues don't matter if your company's managers don't have a customer focus or your firm doesnt have the necessary IT infrastructure in place." Can't wait for that.)I worked for Lucent in the 1990s and would swear that we coined the phrase "People Process and Technology." Anyway, it's been worn pretty thin. The tone of the book was a bit pedantic and stiff and so I found it a bit hard to to get through. I like Paul Greenberg's and Jill Dyche's CRM books much better, though, and would recommend them over this one, along with a new book called "Why They Don't Buy" by Max McKeown that is definitely the go-to book for CRM automation!
Rating: 5 out of 5
Excellent CRM Checklist
In his book CRM Automation, Mr. Goldenberg distills his experience with CRM projects and provides the reader with a series of steps to perform at every phase of a CRM implementation. It attempts to touch upon every aspect/issue involved in a CRM project although not in great detail - which is not the intention of the book. In this capacity, the book is an excellent checklist for a project manager who needs to make sure all issues are at least addressed.
Rating: 3 out of 5
Okay, but not great
As a primer I got this book, Jill Dyche's CRM Handbook and John Freeland's The Ultimate CRM Handbook. While you probably could use all three to get a full understand of a very broad topic, I personally found the other two to be more insightful. Similar Products
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Book Index