Customer Relationship Management: Getting It Right!
Author: Judith W. Kincaid
List Price: $39.99
Our Price: Click to see the latest and low price
ISBN: 013035211X
Publisher: Prentice Hall PTR (29 October, 2002)
Sales Rank: 329,720
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Best Book on CRM
"CRM: Getting it Right" by Ms. Judith Kincaid is a must for everyone who plans to play any role in a CRM project. It is particularly useful for CRM project managers since it lays out an excellent overview of the entire lifecycle of a CRM implementation. It is in fact a complete and exhaustive case study which walks the reader through every step. Ms. Kincaid's excellent use of plain English and narrative method puts this book within the reach of a very wide audience. She succeeds in translating complex issues into layman's terms which any level reader could easily follow and benefit from. The clear writing is complemented with excellent visuals that make the material even more accessible. The book is very well organized and is full of practical tips and advice. Even experts in the field could benefit from this material by taking a bird's eye view journey and/or by zooming into smaller details as necessary.
The book is also full of ready to use excellent templates. Needles state, I highly recommend this book.
Enjoy it!
Rating: 5 out of 5
Excellent Book on CRM
"CRM: Getting it Right" by Ms. Judith Kincaid is a must for everyone who plans to play any role in a CRM project. It is particularly useful for CRM project managers since it lays out an excellent overview of the entire lifecycle of a CRM implementation. It is in fact a complete and exhaustive case study which walks the reader through every step. Ms. Kincaid's excellent use of plain English and narrative method puts this book within the reach of a very wide audience. She succeeds in translating complex issues into layman's terms which any level reader could easily follow and benefit from. The clear writing is complemented with excellent visuals that make the material even more accessible. The book is very well organized and is full of practical tips and advice. Even experts in the field could benefit from this material by taking a bird's eye view journey and/or by zooming into smaller details as necessary.
The book is also full of ready to use excellent templates. Needles state, I highly recommend this book.
Enjoy it!
Rating: 5 out of 5
The best practical guide to successful CRM
This CRM book really stands out from the pack! Kincaid has written a great practical guide for harried business people who
want to know what customer relationship management really means and what they should do before they run out to buy software to "do CRM." The case studies were very helpful in program planning and the templates saved a good deal of time getting going.
For anyone in business who needs to manage a team of business experts and information technology experts in a major project, this is THE book to buy. From definition to planning, implementation and measurement, this handbook for change gets you started and provides real guidance along the way. Similar Products
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Book Index