Corporate Community Relations: The Principle of the Neighbor of Choice
Author: Edmund M. Burke, The New Expectations for Today's Corporation
List Price: $26.95
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ISBN: 027596471X
Publisher: Praeger Publishers (28 February, 1999)
Sales Rank: 226,473
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Great tool for PR professionals
This is an excellent book that will help companies focus there business on strong relationship with the community they live in. The one weakness I see is an over emphasis on philanthropy. I am not so sure that throwing money at the community will really buy a good relationship. This book should be read by anyone who is involved in the management of a manufacturing facility. Similar Products
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