Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life

Author: Daniel S. Janal
List Price: $34.95
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ISBN: 0471349763
Publisher: John Wiley & Sons (15 January, 2000)
Sales Rank: 26,095
Average Customer Rating: 4.13 out of 5

Customer Reviews

Rating: 5 out of 5
A busines book that I really ENJOYED reading!
I found this book to be a good read---I actually read it on vacation. I read a lot of business books and I've become a "master skimmer", but this one I read word for word. The book is now full of my notes and lists of actionable items that I can really implement. I appreciated the case studies, writing style and lack of "Internet hype". I would certainly recommend this book for anyone interested in getting the most from their Internet marketing efforts.

Rating: 5 out of 5
The Internet Goldrush
Marketing on the internet reminds me of the California goldrush of 1849. There's plenty of money to be made out there but if you don't get there in time you'll be out of luck.

I'm new to marketing. I was asked by an internet based training company based in Chicago to write a proposal to market their web site. I knew nothing about marketing. My expertise was in web design. I got on Amazon.Com and started reading reviews on books about internet marketing. The reviews for Dan Janal's book were very favorable so I decided to buy the book.

I read throught the first few chapters and already knew what to put in my proposal. We are now getting an investment banker to lend us $50,000.00 to develop and market our web site.

I've also started my own business on the side and will definitely implement the techniques that I've learned from this book into the development of my own business.

There is a limited time where you can get into your niche on the internet. I feel that Dan Janal has enough experience doing this himself that anyone who follows his advise will be able to get into their niche and become the next Amazon.Com.

Rating: 3 out of 5
Still Useful?
I must admit to being very skeptical. I read it, but given the staggering bursting of the dot-com Internet bubble, I have some severe doubts whether Janal's book is as relevant or just plain right as it was when he wrote it. It was published in 2000, so Janal probably finished writing it by 1999. Before the bursting, then.

The Internet still has its uses, but an Internet-only strategy? eBay might do it, but if AOL is having troubles . . .

I liked Levine's Guerrilla PR: Wired because, despite the name, it combines both Internet and non-Internet strategies.

Janal has some good ideas and his examples are good ones, but I'm fairly certain not in the way he intended them to be.

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