Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
Author: Jack Schmid
List Price: $49.95
Our Price: Click to see the latest and low price
ISBN: 0658000640
Publisher: McGraw-Hill/Contemporary Books (01 April, 2000)
Sales Rank: 21,386
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Don't start a Catalog until you've read this book!!!
This is such a great book for a company that is starting a Catalog business or thinking about it. It covers all aspects of the Catalog business and gives you a checklist of all the necessary tasks to launching a successful catalog. Great book...
Rating: 5 out of 5
Comprehensive Overview
A wonderful overview of the catalog world with plenty of real-world examples including: ROI calculations, promotions, customer segmentation.....
Worth its wieght in gold!
Rating: 5 out of 5
Terrific book
Great guide to the numbers behind starting and running a successful catalog-based business. What it will cost. Where you can save money, and calculating how time to profits. Similar Products
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Book Index