Deep Branding on the Internet : Applying Heat and Pressure Online to Ensure a Lasting Brand
Author: Marc Braunstein, Edward H. Levine
List Price: $25.00
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ISBN: 0761525327
Publisher: Prima Lifestyles (17 August, 2000)
Sales Rank: 96,718
Average Customer Rating: 4.4 out of 5
Customer Reviews
Rating: 5 out of 5
Braunstein and Loveen predicted the calm.down revolution
As a senior executive for a well known .com, I found this book well read and full of useful examples of past mistakes made along the way by Internet companies being run by headstrong MBA types with little if any real world business experience. Marc Braunstein obviously wrote the lionshare of the book as his wit and candor are what makes this book not only pleasurable, bit also a very valuable and timely expose on the economic environment surrounding the Internet generation. Firebrand is lucky to have such a talented man working for them. Bravo to Firebrand.
Rating: 5 out of 5
A very important ground breaking book
Finally a book that puts the approach to the Internet economy in perspective.Far too many companies have made costly mistakes with misguided thinking and high expectations of e-commerce return.Many jumped in before looking and were equiped with business models that in other mediums would be considered totally unrealistic.This book is a landmark because it gives Internet branding and marketing a balanced view.The Internet is a tactic not a brand.In fact it is the focus of the book. The premise that heat(value) and pressure(marketing) makes sense regardless of the medium.Perhaps more sobering minds will heed much of the information contained in this book.It's obvious that the authors know this challenging, unpredictable field well. Money well spent.
Rating: 4 out of 5
Marc Braunstein is the Nostradamus for the DOT COM BUST
I love this book. Braunstein predicts the collapse of the Dot-Com boom almost to the exact day! His writing style reminds me of Thomas Marlowe or even James Joyce. A literary masterpiece and a delightfully humorous book. Similar Products
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