Cutting Edge: Gillette's Journey to Global Leadership
Author: Gordon McKibben
List Price: $35.00
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ISBN: 0875847250
Publisher: Harvard Business School Press (January, 1998)
Sales Rank: 89,833
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 4 out of 5
A very interesting history for anyone interested in Gillette
I enjoy reading books about successful companies, their founders and the principle people in the company history. I have read many books of this type and found this one on Gillette to be well worth adding to my library. The author does an excellent job of telling the history or Gillette in an interesting way. He also does a good job of describing the men who were influential in the company's direction. Well worth reading!
Rating: 5 out of 5
A Must Read for Anyone Wondering How Gillette Does It
This book is essential for anyone who wants to understand how a company builds brand image and then maintains that image for years and even decades. This book, while some times dry, dramatically demonstrates how Gillette never rested, but constantly sought to improve its products. Gillette's constant R&D have paid dividends not just to employees and stock holders, but also to our late 20th century society. This book is great!!! Similar Products
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