Design It Yourself Logos Letterheads and Business Cards: A Step-by-Step Guide

Author: Chuck Green
List Price: $25.00
Our Price: Click to see the latest and low price
ISBN: 1564967689
Publisher: Rockport Publishers (July, 2001)
Sales Rank: 22,987
Average Customer Rating: 4.83 out of 5

Customer Reviews

Rating: 5 out of 5
All consistent 5-star ratings means this is the BEST!
Who is this book for? Non-designers trying to design their own logos, letterheads & businesscards.

How good is it? It's the best I've come across. And I've gone through hundreds of them. This book helped me design a logo and stationary for more than one business, got my creative juices flowing, gave me a lot of ideas - that I would've never thought about otherwise - and to top it all, gave me STEP BY STEP instruction on how to achieve simple but very elegant, clean & professional results!

The design of the book itself makes you want to buy it the very first time you look at it - very well organized, simple, elegant. Inspires confidence.

Does it deliver the goods as promised? SURE!

Another of Chuck's books that I read ages ago and is highly recommended and valuable even today: The Desktop Publisher's Idea Book. It still sits on my desk/bookshelf, and I go back to it often to get new ideas.

Finally, Chuck's web site - ... - is equally impressive, a treasure chest of ideas & resources for budding or amateur designers exploring the world of design.

Request to Chuck if he reads this - please let us have more of these in a series - Design It Yourself Logos 2, 3, 4... etc. PLEASE!

Bharat Suneja

Rating: 5 out of 5
Not Just for Non-Designers
I've been a professional designer for ten years, and have a lot of graphics reference books in my collection (so I know what's out there). This book is really an original. It is clean and elegant in its presentation, it is very informative, and is quite inspirational with the design samples used. Green starts with general concepts about how to start thinking about your project and what various issues can be involved... and then shows a myraid of design concepts that one might use when designing logos, business cards and letterhead. His examples are really great -- they are designed so nicely for being imaginary companies, and they are also open-ended enough that it's more of a launching pad for you to go and be creative on your own, following some of the general principles that you are interested in. Personally, I found the subtitle of "The Non-Designer's Step-By-Step Guide" to be misleading. Sure, non-designers could use this book for ideas. But as a professional graphic designer, I found PLENTY of inspiration here. If I had to narrow down my collection of design books to just a handful, I bet I would end up including this book as one of them. With lots of books that just show samples of printed pieces, the books can end up looking dated after just a few years. I have a feeling that Green's book will hold up more for the long-term, because he focuses on *concepts* of good design, and not just reprinted samples. And good concepts are timeless.

Rating: 5 out of 5
After You've Read The Rest, Use The Best!
I've read literally hundreds of design books and frankly find most of them to be long on theory and have precious little to offer by way of concrete learning and real-world usability. This book (and The Design-It-Yourself Newsletter also by Chuck - which I also own) doesn't overburden the reader with "fluff." It's a pleasure to find a book that tells me what I should know and need to know rather than what some "expert" wants to tell me. These books are practical, useful, clear, and easy-to-follow. Do yourself a favor and invest a very reasonable sum in this book (or any of Chuck's books for that matter), and you will be a better designer for it.



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