Cracking Creativity: The Secrets of Creative Genius

Author: Michael Michalko
List Price: $19.95
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ISBN: 1580083110
Publisher: Ten Speed Press (July, 2001)
Sales Rank: 7,205
Average Customer Rating: 4.65 out of 5

Customer Reviews

Rating: 5 out of 5
Best book on creative thinking
I have read many books on creativity and creative thinking techniques. "Cracking Creativity"is not only the best book on creative thinking I have ever read it also has research that clearly explains the thinking strategies that the creative geniuses throughout history used to get their ideas. After explaining the strategy, Michalko provides practical creative thinking techniques, based on the strategy, to help you generate the ideas you need. It's fantastic. I am just reading it for the second time. I would highly recommended it to anyone who wants or needs to become more creative.


Rating: 5 out of 5
I was taken aback.
A book for inventors, craftsmen, artisans, scientists, businesses, teachers, and most of all us students.
Michael Michalko's book made many areas fall into place for me, not to mention assisting my individual creative landscape, exercising my field of study, and mobilizing my creative engine.

Over the past year, I have been heavily engaged in memory improvement. Busy in such areas as loci mnemonics, peg systems, hypnosis, and many other regions. Cracking Creativity showed how rigid my thinking had become.
For example, pg.42 there is an experiment where students were separated into two groups. The groups were asked to read a passage of the Kansas-Nebraska Act. One group was asked to simply learn the passage and the other group were asked to read from "multiple perspectives," example: an author's perspective, another person perspective, also including their own perspective. Which group learned more information? Of course, the group that used multiple perspectives outperformed the other group. Furthermore Michael elaborates on this process and places many ideas on the table. He called this subchapter "Da Vinci's Multiple Perspectives," further along the chapter he elaborates "Take on a Different Role," then "Imagine You Are the Problem" and many more areas further along that blend to create a vast pool of creative thinking. I found this particular area very useful. Michael does not simply show problems in creativity without a creative plan-of-action for facilitation. He brings creative solutions to mind and elaborates on them in detail. He gives many examples for looking at a problem or solution, in many different perspectives.

Strategy Six: Looking At The Other Side, is an outstanding section in which paradoxes are shown and analyzed. A spectacular section of most importance, which I will not detail, one must read for themselves.

To my pleasure Michael thoroughly discusses, displays, and employs Mind Maps (Tony Buzan). Before Mind Maps are discussed, Michael shows a similar technique of Mind Mapping called "fishbone." Fishbone's are similar to Mind Maps and are an excellent idea organizer very similar to Mind Maps. Having read a number of books on Mind Mapping, I now recommend Cracking Creativity as "high priority Mind Map reading material." I rank this book second, only to be in favor of Tony Buzan's book "The Mind Map Book." This book offers many creative ideas that are shown for Mind Mapping.

There are many different techniques for creative insight located in this book, so many in fact, I only scratched the surface. Michael frequently comments on famous inventors, thinkers, and artists from science, mathematics, history, etc. in order to further his point of creative thought throughout this book.

For consideration: anyone reading this book should have a proactive mind and a healthy dose of perspiration otherwise an individual may not use the techniques provided. Many of the techniques provided require a pencil, notebook, and very little mental capacity. Group techniques are also extensively employed. Michael Michalko shows us the tools but they are useless if unused. More importantly this book showed MY OWN SELF how to think differently, analyze problems, create solutions, and even create more problems for which my mind now can easily produce solutions. In asking the right questions, Michael Michalko showed me perfectly.

I would like to recommend the hardcover edition of Cracking Creativity. Having not read the paperback edition, I found the hardcover edition of pleasurable type, large pages and diagrams nicely represented.

If I were to summarize this book, I would use the statement on pg. 158 under strategy five: Connecting the Unconnected
"Using this model, it is possible to see what can be done about randomly connecting unrelated subjects in thinking. The first step is to be aware that there is the possibility of this thinking strategy. The second step is to learn how to do it. The third step is to use this strategy as often as you can and to get rid of any inhibitions that interfere with your using it. "


Rating: 5 out of 5
Love the book
I love this book. I cannot even begin to tell you the difference it has made in my life. I now feel alive and whole for the first time in years.

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