Cross-Cultural Business Behavior
Author: Richard R. Gesteland
List Price: $31.00
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ISBN: 8716134281
Publisher: Munksgaard Intl Pub Ltd (December, 1999)
Sales Rank: 266,257
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 5 out of 5
Just necessary to succeed in a global business
If you have to deal with collegues in an international company, if you want to understand your customer or supplier, if you want to reduce unnecessary friction, you must understand how your counterparty interprets your behaviour. This book is a great help with its coordinate system of cultures.
Rating: 4 out of 5
Go Global
A very useful book if you need to GO GLOBAL. It give you the first hints about characteristics of foreign culture, even your own cultures. The structure and the very practically and lively examples make the book easy and sometimes funney to read. A strong buy for those who need or want to look outside of their own culture. Best book that I have seen so far in this area. No theories, pure reallity. I tested it live and it helped me in various situation to understand pitfalls that I hit or avoid pitfalls. Similar Products
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