Digital Dimensioning: Finding the eBusiness in Your Business
Author: Samuel C. Certo, Matthew W. Certo
List Price: $24.95
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ISBN: 0071374388
Publisher: McGraw-Hill Trade (21 June, 2001)
Sales Rank: 443,388
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
The Internet: Seizing Business Opportunities
I received an early release copy of Digital Dimensioning by someone at the McGraw-Hill company, it has become my bible over the past month. As someone who is attempting to implement an ebusiness model in a brick and mortar company this book has all the right moves!! Its a resource those of us who have been out of school for the past twenty years can understand. Digital Dimensioning has become this old captains co-pilot through the often confusing and frustrating world of ebusiness.
Rating: 5 out of 5
Digital Dimensioning Review
Digital Dimensioning is an excellent tool that transforms the glorified myth of the Internet into a tangible process for managers operating in any sector. While explaining the usefulness of the Internet, a business tool with the potential to improve performance and efficiency, the book does an excellent job revealing the process to achieve digital success. The case study format the book utilizes is ideal for novice and experienced technology users. Analyzing both successes and failures of established companies; the authors give concrete examples for managers depicting the need to strategically fit digital technology into the context of any business. Furthermore, introducing the digital dimensioning process confirms the necessity to continually access the value of technological applications within the organization.
Digital Dimensioning is an excellent tool for individuals seeking to incorporate the value-added potential of the Internet to their business. I highly recommend this information source as a method to maximize ebusiness opportunities.
Rating: 5 out of 5
Review by Steve NeSmith -- Certified eMarketer
The Certo team does a wonderful job of writing a "post dot-com" book on how to do business in the Digital Economy. This book is not just another "new rules," but an in-depth look at how E-business IS business in today's marketplace. I thoroughly enjoyed this book, and will recommend it my colleagues. Similar Products
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