Electronic Commerce 2002: A Managerial Perspective (2nd Edition)
Author: Efraim Turban, David King, Jae Lee, Merrill Warkentin, H. Michael Chung
List Price: $125.00
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ISBN: 0130653012
Publisher: Prentice Hall (15 January, 2002)
Sales Rank: 148,927
Average Customer Rating: 2.9 out of 5
Customer Reviews
Rating: 5 out of 5
Electronic Commerce: A Managerial Perspective
I am a big fan of the tech books of E. Turban. His Decision Support Systems & Intelligent Systems was my first intro to his spin on tech topics. He and his co-authors have put together a really nice guide for management still in the "chin stroking" mode on what to do with E-Commerce. It is also a great textbook for undergrads/grads in a business school. Check out his table of contents--it hits all the bases to help management avoid the black holes and pot holes to make a smooth transition into the new economy.This book is a great place to start.
Rating: 3 out of 5
my opinion
Now we study the 1st edition in the school.All of us think it is a little difficult for beginners.Some examples are not familar with everyone,so we cannot konw these cases well.
Rating: 1 out of 5
Horrid!
Please, if you have a choice of textbooks, do NOT buy this one. I have a feeling the author knows nothing of eCommerce, yet was given 80 references, told to mash them together as non-sensically as possible and fire the result off to the publisher.
I've worked in eCommerce for a number of years and this book is a total waste of time and money. Many "industry terms" used do not exist. The author contradicts himself on a number of occasions. Many of the charts and illustrations are good for a laugh. I truly feel sorry for people who have this book as their introduction to eCommerce. You're going to come away with a lot of mangled/antiquated theories, and a bunch of "facts" that are just plain wrong. I'm sorry to say I had to memorize all of this junk in order to get an A in my course. As soon as I handed that exam in, I made a concerted effort to forget everything I read in this text. Similar Products
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