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Author: Herschell Gordon Lewis, Henry R., Jr. Hoke
List Price: $14.95
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ISBN: 0132147505
Publisher: Penguin Putnam Inc. (03 May, 1984)
Sales Rank: 117,284
Average Customer Rating: 4 out of 5

Customer Reviews

Rating: 5 out of 5
The Master of This Craft
Lewis is the undisputed master of his craft, and this small book does an excellent job of distilling and presenting the basics. As a writing teacher, I recommend it to all of my classes.


Rating: 3 out of 5
Great for the basics, but ...
... it's not about riding the cutting edge. You've got to learn the rules before you can break them with impunity. And this book is all aobut the rules.

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