Effective Public Relations (8th Edition)
Author: Scott M Cutlip, Allen H Center, Glen M. Broom
List Price: $120.00
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ISBN: 0135412110
Publisher: Prentice Hall (26 July, 1999)
Sales Rank: 92,126
Average Customer Rating: 3.88 out of 5
Customer Reviews
Rating: 2 out of 5
From a student's perspective...
Last year, I took an intro to PR class to see if I'd like it. I loved the class, but our text, Effective Public Relations, was another story. As a college student, I read a lot of textbooks. This one certainly is as they claim: a PR bible, full of essential PR knowledge. But dang if it wasn't the most stimulating, interesting read since late night phonebook reading. Even compared to other textbooks, it was a chore to read.
Rating: 4 out of 5
Thorough Public Relations Intro
I must concede to being a fan of Cutlip's and Broom's work. I was deeply interested to see what they would update and change in this seminal work from their previous edition, most notably anything in the area of extremely cost effective public relations, especially as clients are demanding more and better public relations counsel for less money. While the 8th edition does not disappoint, nor does it rise above all expectations. For one who is a neophyte in the area, then I strongly suggest this work, as it provides one of the most comprehensive overviews of our industry that I have ever seen. For myself, I felt the book needed more coverage in the cost effective area. I found that coverage in Michael Levine's Guerrilla PR: Wired, which addresses the burgeoning need of attaining strong coverage without blowing the budget. Overall then, while I recommend this book, I cannot do so without some reservations. Nonetheless, I look forward to reading the 9th Edition.
Rating: 4 out of 5
Eat, Drink and Sleep P.R.
Read this hand in hand with Michael Levine's "Guerrilla P.R." and "Guerrilla P.R. Wired", and you will even start to dream like a P.R professional! Similar Products
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