E-Customer

Author: Max McKeown
List Price: $30.00
Our Price: Click to see the latest and low price
ISBN: 0273650203
Publisher: Financial Times Prentice Hall (29 December, 2000)
Sales Rank: 771,114
Average Customer Rating: 4.33 out of 5

Customer Reviews

Rating: 3 out of 5
Helpful but a bit vague
This book's premise is based on building real relationships with the e-customer. The book is divided into the following areas:

(1) Understanding customer's values, wants and needs
(2) A few ideas on deciding how much your customer is worth
(3) Earning money from your e-customers by understanding the concept of lifetime value
(4) The different types of models out there for web business
(5) How different generations, men, women, children vary in their respective shopping habits and ways we could capitalize on them.
(6) The need to track and collect data on e-customer's profiles
(7) The importance of convincing the e-shopper's decision to come to your site
(8) Thoughts on up and coming shopping habits such as mobile e-commerce
(9) Ways to attract your customer's attention while they are visiting your website
(10) The importance of respect and the need to provide a human touch

This book is an interesting read on all these areas. Unfortunately, a lot of effort was wasted on explaining in very vague terms why these areas are important instead of providing any new insights or practical solutions....

Rating: 5 out of 5
An expanding vision of the e-universe
It's an enjoyable book with an expanding vision of the e-universe. Goes much beyond the customer-focused aproched. A valuable tool for any manager in today's world.

Rating: 5 out of 5
If Mckeown truly is a guru that makes me a follower
Understanding the e-customer: sounds familiar BUT going through the book gives us the feeling we've just been in the parallel universe of the Matrix surrounded by the bright colours and sounds of MTV. It has a life of its own, truly has captured the soul of the e-customer. After the journey (reading) we are left with star trek expectations and what's wrong with that? Once someone said 'ideas do change the world', well here it is a book full of those. If Mckeown truly is a guru that makes me a follower.



Book Index