Digital Marketing : Global Strategies from the World's Leading Experts

Author: Jerry Wind, Vijay Mahajan
List Price: $34.95
Our Price: Click to see the latest and low price
ISBN: 0471361224
Publisher: John Wiley & Sons (08 December, 2000)
Sales Rank: 280,197
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Excellent Analytical Framework
Digital Marketing is a nice alternative to the current array of e-Business and marketing texts, which typically include anecdotes and pithy comments but little substantive information. The book is a nice balance of good writing and supporting data. The format, which entails having a different leading B-school professor author each chapter, makes the book especially interesting and information packed.

Definitely a text to read if you are looking for actionable information.

Scott Pope Senior Analyst Delphi Group

Similar Products

The Future of Competition: Co-Creating Unique Value with Customers
Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value
Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small
Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround
How Customers Think: Essential Insights into the Mind of the Market

Book Index