Doing eBusiness: Thriving in an Electronic Marketplace

Author: David Taylor, Alyse D. Terhune
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 0471380652
Publisher: John Wiley & Sons (01 December, 2000)
Sales Rank: 325,170
Average Customer Rating: 4 out of 5

Customer Reviews

Rating: 4 out of 5
Doing eBusiness: Thriving in an Electronic Marketplace
Here's a book on e-business that is actually entertaining in the way it approaches its subject. This book takes on the ambitious task of addressing both the B2C and B2B aspects of e-commerce, full of good insights and constructive advice in both areas. Mr. Taylor and Ms. Terhune combine the best of their experience from Gartner with new, independent research and conclusions, all written in an entertaining, informative way. While not outright funny, but written in a light style that makes it more readable that most of the E-Business books I've read.

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