eCFO: Sustaining Value in The New Corporation
Author: Cedric Read, Jacky Ross, John R. Dunleavy, Donniel S. Schulman, James Bramante
List Price: $34.95
Our Price: Click to see the latest and low price
ISBN: 0471496421
Publisher: John Wiley & Sons (11 April, 2001)
Sales Rank: 118,181
Average Customer Rating: 3.86 out of 5
Customer Reviews
Rating: 1 out of 5
Is this a joke?
Having actually been a CFO, I was excited to learn how I might improve on how I do things, challenge any old thinking I had picked up, etc. However, this book says nothing new. In fact, it says almost nothing at all.PwC has assembled a collection of jargon and case studies that are so high-level as to be of no use. I give it one star instead of zero because the eCFO checklists at the end of each chapter are, in fact, useful in terms of giving you some things to think about -- but you don't need to buy the whole book just for that. Check it out at the library -- better yet, just make photocopies of the checklists.
Is this book also an indication of what you get by hiring PwC consultants?
Rating: 1 out of 5
Anything about nothing & nothing about anything!
For a real CFO, this one is actually too heavy to read through. As for the practician, although graced with beautiful charts and diagrams, it ain't provide any real beef, either. It is a sample of "anything about nothing and nothing about anything". Vague!
Rating: 5 out of 5
Highly Recommended!
The gang at PricewaterhouseCoopers discusses the chief financial officer's role in the changing corporate landscape. The eCFO is no longer only involved with financial management, but must become an internal venture capitalist, opportunity seeker and risk taker who works closely with the CEO to anticipate trends, recommend new enterprises and manage company investments as a portfolio of financial ventures. The authors draw on in-depth interviews with leading CFOs, case studies, independent research and analysis of the latest best practices. Though charts, bullets and boxes impart a textbook flavor, and the trend material is a little familiar, the book is generally solid and informative. We from getAbstract suggest it to CFOs and CEOs who need that "e" awareness, or to any manager who is trying to drag the boss into the 21st century, or even the 20th. Similar Products
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