E-Commerce Strategies
Author: Charles H. Trepper
List Price: $39.99
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ISBN: 0735607230
Publisher: Microsoft Press (23 February, 2000)
Sales Rank: 291,172
Average Customer Rating: 3.71 out of 5
Customer Reviews
Rating: 5 out of 5
Microsoft Gets it
This is a good complement to the Gates argument that off the shelf software is the cheapest and best way to go for small businesses, here applied to e-commerce, not surprisingly MS-centric. Interestingly, Trepper is an outsider, not an in-house MS clone. This is evidence that Microsoft Press is a gathering force, and certainly not an in-house ghetto of yes-men writing low quality books.Compare this to Sun's last-known dramatic book on how SUN will rule the computing world, AKA "Rightsizing the Enterprise." That book is very hard to read, and also demands that the user adopt SUN's stuff, at the hardware and software level.
Microsoft seems to be on target here. Very little of this is "my way or the highway."
Rating: 5 out of 5
Top Notch
I'm a non-techie with much curiousity but little background in e-commerce. I thought it was very helpful in setting up my website and strategies.
Rating: 4 out of 5
A practical book
The book proved to be pretty useful to me and was enjoyable to read. But chapter on Measuring Success seemed pretty good, I suspect that many PM's do not focus enough on this. The book as a "Wrap up" "Taking Stock" and "Action Plan" which summarize each chapter. The Wrap Up is a summary. The taking stock are questions you should ask yourself about your company. The Action plan are steps towards implementing your plan.On page 263, I found something interesting, "Large consulting firms typically have a good base of skills in most of the hot technology ares. The problem is that some of these firms put their less experienced consultants on projects to learn the technology at the expense of the client."
Chapters 9-11 seemed to be biased towards Microsoft. But I view that as reasonable because many authors of e-commerce books are trying to sell something through their books; either products or consulting services.
The chapters were as follows: CH 1 Go Online or Go Out of Business CH 2 E-Commerce in Action: Reality and Myth CH 3 The E-Commerce Obstacle Course CH 4 Measuring Success CH 5 E-Commerce Building Blocks CH 6 E-Commerce Site Essentials CH 7 E-Commerce Best Practices CH 8 Brand Management Strategies CH 9 Microsoft's E-Commerce Strategy CH 10 Microsoft's E-Commerce Platform CH 11 Web Portals CH 12 Partnering
Book Index